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The company’s founders have consistently upheld the significance of the human factor and capital. The idea that employees are a company’s most critical asset is not merely a slogan, but rather a mindset, a culture, and an ongoing commitment that shapes the relationship with the workforce.
Embracing this belief, RAKIZA was established to enhance this commitment and optimize the relationship between employers and employees, ultimately fortifying the company’s position in the market and fostering a sense of fulfillment among its staff. Its primary objective is to assist employers in creating a nurturing environment that bolsters employee retention and productivity.
True to our Arabic culture, the name “RAKIZA”, which means “Pillar” embodies the importance of the employee as a fundamental and essential element for a company’s success. It emphasizes the critical role employees play in the company’s achievements. Open and transparent communication between both parties is pivotal in establishing understanding, working towards shared objectives, and attaining professional and personal success.
Brand and communication consultancy plays a pivotal role in today’s competitive business landscape. It serves as a compass for organizations, guiding them in crafting a unique and compelling brand identity while effectively communicating their message to their target audience. In a world where first impressions matter, a well-executed brand and communication strategy can be the key to success, fostering brand loyalty and driving growth. With a wealth of expertise spanning more than 30 years across various industries and sectors, including financial services, FMCG, retail, automotive, real estate, corporate communications, and B2B, we are well-equipped to assist brands and businesses in crafting strategic brand communication strategies. Our proficiency covers the entire spectrum from conceptualization to implementation, offering hands-on, practical solutions that yield tangible results.
Communication serves as the initial step in identifying areas for action and improvement by the employer. The Employer Brand is beyond a vision and mission statements, it’s about its purpose and should encompass areas like effective & clear internal communication, HR processes, working environment, training programs, team-building activities and employee engagement, all of which lead to the development of a strong, appealing, and unrivaled employer brand. RKC has formed strategic collaborations with leading industry experts to deliver and implement top-tier recommendations and solutions within these areas. We firmly hold the belief that each brand and its workforce possess distinctive qualities, and we are committed to assisting them in charting a customized path to success.
Brand and communication consultancy plays a pivotal role in today’s competitive business landscape. It serves as a compass for organizations, guiding them in crafting a unique and compelling brand identity while effectively communicating their message to their target audience. In a world where first impressions matter, a well-executed brand and communication strategy can be the key to success, fostering brand loyalty and driving growth. With a wealth of expertise spanning more than 30 years across various industries and sectors, including financial services, FMCG, retail, automotive, real estate, corporate communications, and B2B, we are well-equipped to assist brands and businesses in crafting strategic brand communication strategies. Our proficiency covers the entire spectrum from conceptualization to implementation, offering hands-on, practical solutions that yield tangible results.
Communication serves as the initial step in identifying areas for action and improvement by the employer. The Employer Brand is beyond a vision and mission statements, it’s about its purpose and should encompass areas like effective & clear internal communication, HR processes, working environment, training programs, team-building activities and employee engagement, all of which lead to the development of a strong, appealing, and unrivaled employer brand. RAKIZA has formed strategic collaborations with leading industry experts to deliver and implement top-tier recommendations and solutions within these areas. We firmly hold the belief that each brand and its workforce possess distinctive qualities, and we are committed to assisting them in charting a customized path to success.
